Raised in the Western Cape of South Africa and visited in the U.S.A for nine months with his family.  He was homeschooled and played the piano until the age of 14, when his mother passed. He was then placed in a public school which he attended until graduating at 17.

He was a complete nature and adrenaline junky. If he wasn’t in school, he was out in the oceanic nature of the Western Cape, jumping and climbing rocks and enjoying the freedom away from boarding school. He also loved doing parkour and riding quad, but at the age of 17 weight training became his new obsession.

He began college at 19 and also started training more seriously and decided that it was something he wanted to do lifelong.


Hans studied anatomy, physiology, biomechanics, biochemistry and nutrition until completing his degree at 22 at the University of Potchefstroom, NWU.

But that was only the beginning of his years of studying as he began to develop a much deeper interest in the real science and the mechanics of how the body works.

Hans met the love of his life, Anya, in the second-half of his 3rd year of studying at uni, while she was busy finishing her photography course. She did a photoshoot of him for one of her last project assignments and they kept contact ever since.

After having to deal with a long-distance relationship for a year (due to complicated family issues), they finally eloped and got married in the Western Cape. There they got involved in Hans’ grandmother and late grandfather’s cosmetic family business. There they gained good company experience and Hans became the company’s leading researcher. Hans also started his first male blog to give training and nutritional advise to men.

But they soon realized that the family business and cosmetics wasn’t their cup of tea and it wasn’t the type of life they wanted for themselves. In the beginning of 2016, Hans and Anya took a big leap of faith and decided to leave the family business and start their own personal business focused on training, nutrition and lifestyle.

They continue to grow (individually and business-wise) as they continuously expand their knowledge and experience through research and the knowledge of highly experienced (non-mainstream) experts. Today, both Hans and Anya are helping clients around the world to optimize their health through better, healthier and smarter living.

As founder and CEO of MenElite, Hans now creates step-by-step solutions – from articles and eBooks to coaching and consulting, to education and media – for the world’ hard-charging, high-achievers to live truly limitless lives with fully optimized minds, bodies, and spirits… All from his quiet home in the oceanic Eastern Cape of South Africa.

Things Hans has cured himself of:

  • Hair loss
  • Muscle wasting
  • Adrenal dominance
  • Hypothyroidism
  • Hypogonadism
  • Various food sensitivities
  • Bacne (acne on back)
  • Severe dandruff
  • Restleg syndrome, shallow sleep and nocturia
  • Depression and anhedonia
  • Sexual dysfunction – erectile dysfunction and premature ejaculation

Whether you want to become the complete mental athlete with a flawless brain and nervous system; attain an ideal human body that fires on all cylinders from performance to beauty to hormones and beyond; or achieve true and lasting health, happiness, and longevity; Hans combines intense time-in-the-trenches with ancestral wisdom and modern science to make your dreams a reality. 

Get everything you need now at Hans Amato’s coaching.

The best time to start was yesterday.
The next best time is today.

What People Say

I remain more than satisfied with the service and support provided by Hans He really wants to support as much as possible (quick and precise answers to emails) to optimize progress. An excellent price-quality ratio for a beautiful training as there are very few on the Internet

Thank you Hans

Adrien L.

Hans is a great listener and will answer your doubts intelligently and meaningfully, that is, with great fraternal advice and glee.

Michael R.

Your program helped me immensely. It fits all my personal needs and enabled me to reach my goals. Thanks so much!

Andrew C.